Recently animation has become more popular in television and is used more frequently, Animation is often used in adverts where the target audience is either children or families, it can be used in different ways from hand drawn animation and computer generated animation as animation can easily be changed to go with time so they can run for long periods.
An example of an animated advert is Kellogg's Variety shown below.
This advert relates mainly to children as it has a friendly animated octopus holding seven nestle cereals and it is usually children that eat those cereals and he is playing a game with them. So this will help to attract their target audience - the children as it is animated with a friendly cartoon animal and involving things they do like eat cereal and play games.
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